Model for us. Rack up likes + shares. Win your dream prom dress.
Texas + Oklahoma high schoolers (grades 9–12): film 3 TikToks/Reels with Mom Queen. Our Top 10 each win a $100 Mom Queen gift card, and our Prom Queen 2027 wins a free prom dress of her choice.
Call 903-462-4056 to Book Download Parent Release Download Official Rules
Key Dates
| Filming appointments | Oct. 19, 2026 – Feb. 28, 2027 · Mon.–Fri., 10 a.m.–6 p.m. |
| Round 1 voting closes | Sun., Feb. 28, 2027, 11:59 p.m. CT |
| Top 10 announced | Mon., March 1, 2027 |
| Finals voting closes | Sun., March 14, 2027, 11:59 p.m. CT |
| Winner announced | Mon., March 22, 2027, at the close of our trunk show |
| Winner picks her dress by | Wed., April 21, 2027 |
How to Enter
- Book your filming spot. Call 903-462-4056 or stop by the store. Appointments are Mon.–Fri., 10 a.m.–6 p.m.
- Bring your signed Parent Release. If you're under 18, a parent or guardian must come with you. Download and print it here.
- Film 3 TikToks/Reels in store in Mom Queen looks: 2 prom dresses + 1 everyday outfit.
- We post them on Mom Queen's TikTok, Instagram, and Facebook. Share them everywhere! Likes + shares on our official posts are your score.
Prizes
- Top 10 finalists: a $100 Mom Queen gift card each, plus a second filming to shoot 2 new prom looks for the finals.
- Prom Queen 2027: any in-stock prom dress of her choice, no price limit, plus the title and a spot as the face of our Prom 2027 season.
- Already bought your prom dress from us? If you win, we'll refund that dress instead.
Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A purchase does not improve your chances of winning. Download a printable copy.
1. Sponsor. Mom Queen Boutique, 421 W. Main St., Denison, Texas ("Mom Queen"). This challenge is in no way sponsored, endorsed, administered by, or associated with TikTok, Instagram, Facebook, or Meta. By entering, participants release those platforms from any liability connected to this challenge.
2. Eligibility. Open to high school students in Texas or Oklahoma in grades 9–12 during the 2026–27 school year. Entrants under 18 must have a parent or legal guardian sign the Parent/Guardian Consent & Media Release. Employees of Mom Queen and their immediate family members are not eligible. One entry per person.
3. Entry requirements. To enter, each entrant must: (1) schedule a filming time by calling 903-462-4056 or signing up in store (appointments subject to availability; walk-ins cannot be guaranteed); (2) bring a parent or guardian if under 18, along with the signed release; (3) film three TikToks/Reels at Mom Queen in Mom Queen merchandise: two prom dresses and one everyday outfit; and (4) have Mom Queen post the three videos on its own TikTok, Instagram, and Facebook accounts. Only these official posts count. Entrants may share and repost them. Mom Queen may decline to post any video that does not meet its content standards.
4. Round 1 scoring. Each entrant's score is the total points on her three official Mom Queen posts on TikTok, Instagram, and Facebook: 1 point per like and 2 points per share. Points count from the day the videos post until Round 1 closes Sun., Feb. 28, 2027, at 11:59 p.m. CT. Mom Queen records counts from platform analytics at close and keeps a screenshot. Engagement on reposts made from other accounts does not count. Entrants who film earlier have more time to earn points.
Monthly leaderboard. In the first week of November, December, January, and February, Mom Queen will post the current Top 20 by first name and rank. Point totals are not shown. Leaderboards are unofficial; only the final Round 1 counts decide the Top 10.
5. Top 10. The 10 highest-scoring entrants advance and will be announced Mon., March 1, 2027. Each finalist receives a $100 Mom Queen gift card. Finalists will be contacted by phone using the number on their release form. A finalist who cannot be reached within 24 hours, or who declines, may be replaced by the next-highest entrant.
6. Finals. Scores reset to zero. Each finalist comes back for one filming appointment and films two new prom TikToks/Reels in Mom Queen prom dresses. Mom Queen posts all finalists' videos on the same day, and finals voting runs from that date through Sun., March 14, 2027, at 11:59 p.m. CT, using the same point values. Mom Queen will give finalists their filming deadline and post date when they are contacted. The finalist with the most points is the winner.
7. Winner announcement. The winner will be announced Mon., March 22, 2027, at the close of Mom Queen's trunk show. The winner does not need to be present to win.
8. Prizes. Winner: one prom dress of her choice from Mom Queen's in-stock inventory, with no price limit; approximate retail value depends on the dress selected. She also receives the title "Mom Queen's Prom Queen 2027" and will be featured as the face of Mom Queen's Prom 2027 marketing. If the winner already purchased a prom dress from Mom Queen between Oct. 19, 2026 and March 22, 2027, she may instead receive a refund of that dress's purchase price; this refund is the only exception to Mom Queen's final-sale policy on prom merchandise. Top 10: each finalist, including the winner, receives a $100 Mom Queen gift card. The winner has 30 days from the winner announcement to choose her dress (by Wed., April 21, 2027). No cash value. No substitutions. Not transferable. Alterations are not included. Prom merchandise is final sale; Mom Queen's same-school dress policy applies. The winner (and parent/guardian, if under 18) is responsible for any taxes and may be required to complete tax forms before receiving the prize.
9. Tiebreaker. If two entrants tie for the 10th spot or for the winner, the entrant with more total shares advances or wins.
10. Disqualification. Mom Queen may disqualify any entrant, and remove posts, for purchased likes, shares, or followers, bots, or other artificial engagement; harassing, bullying, or posting negative content about another participant; content or conduct Mom Queen considers inappropriate or inconsistent with its brand; or providing false information on the entry or release form.
11. Privacy. Posts will identify entrants by first name only. Mom Queen will not tag schools, last names, or locations in entrant posts. Mom Queen will moderate comments and remove inappropriate ones.
12. General. Mom Queen's decisions on scoring, eligibility, and winners are final. Mom Queen may modify, suspend, or cancel the challenge if circumstances beyond its control affect fair operation, including changes to platform features or analytics.
Questions? Call us at 903-462-4056, email info@momqueenboutique.com, or visit us at 421 W. Main St., Denison, TX.